Many businesses trade online with a fully functional ecommerce website. A basic ecommerce site enables customers to browse and make purchases but if you want to increase customer loyalty (and conversion rates) then switch to an advanced ecommerce site.
An ecommerce website for every type of business
The standard of ecommerce sites is increasing all the time which means constantly looking for ways for your business to stand out from the rest. A professionally designed advanced ecommerce site will do just that and is an essential part of your marketing plan.
There are a range of ecommerce packages available for both the smaller business and the larger, well established company so make sure you find a solution that works for you.
The next level in ecommerce websites
An advanced version is ideally suited to businesses who want a website that does more than allow customers to use the shopping cart. They want a site which provides more opportunities for selling their products or services as well as increased choices for their customers.
The role of an advanced ecommerce site
The aim is to give your customers a greater reason to visit your website and to buy from you. Remember: online shoppers are busy people with little time to spare so you need to instantly attract their attention. And once you have done so, you need to display a range of products or services which caters to their needs.
Do this and they will make repeat visits to your site. Fail to capture their attention and watch your bounce rate soar!
Tips for advanced ecommerce success
Make the online shopping experience easy for your customers. This means an attractive website where customers can find what they want quickly and with the minimum of fuss. Plus an easy to use checkout process with a secure server for online payments and email confirmation of orders and delivery times.
Other factors include:
- Display opportunities for cross-selling/up-selling
- Personal recommendations
- Special offers and new products
- Customer reviews
- Delivery options
- Discounts
Another option is video. Video has become an increasingly popular feature on websites due to the instant appeal of this visual medium. People respond positively to anything visual which includes video clips demonstrating a product or service or a series of testimonials from satisfied customers.
Multimedia is a marketing channel which along with others will persuade customers to buy and increase your conversion rate.
Adaptive Consultancy is a London-based digital agency specialising in website design, eCommerce, and internet marketing, including SEO, PPC and SMO. For more on advanced commerce visit http://www.adaptiveconsultancy.com/ecommerce/features/advanced-ecommerce
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